Wednesday 20 November 2013

Chilli and the hippie feel

Or should the title read: I lost that loving feeling?

I stopped writing about chillies almost totally, some time ago, you must have noticed. Not for no reason no, but I got sick of it all loosing the hippie feel. After 4 of my articles about the-race-for-your-best-chilli-or-money, I got dragged through the mud, to say the least. In facebook discussions all the hard data was pulled up in doubt, and questioned. In discussions, I was quoted with comments as being a self-righteous sob or even a bigot as claims that my interpreting of the cold hard numbers were false.
Endless discussion about average heat in records, being average high, and not average mean.
Weird enough I was accused of gaining in some sort of financial way even though I am not in the chilli business, by spreading lies about real numbers that are not mine but from the official institutes like the chili pepper institute in New Mexico.
Smoke and mirrors, as the only ones contesting the cold hard numbers, were commercial growers.

Even though I am in the Netherlands, I started getting calls from the US, from growers telling me the “real” story mostly jabbing about why others should not have had the Guinness worldrecord for the hottest chilli. Point to another, for yourself not to be seen is not good I tell my kids. Divide and conquer, to win in the market?
Low and behold I thought it was an American thing hyping chillies and never getting a record, but a few weeks later a Finland grower started telling he had the next record winning chilli, without showing proof.
Not seen any since my last article about the race months ago.
But, maybe the fight in the market is shushed down for a good few weeks, as Ed Currie has got the new Guinness worldrecord for the hottest chilli with his Carolina Reaper. I would say congrats Ed for your endless work to get it through Guinness.

So I lost the love, for the chilli scene, nothing to do with hippies but just cold hard cash. And don’t tell me that is not true; I read an interview from one of the commercial growers, making about a million US dollars a year.
After getting more and more mails, telling yet another time a different story of what really happened, I got sick of it. I banned every commercial grower that tried to sell me shoe laces for leather belts. I don’t react on any accusation made to my address; I don’t give a rats arse anyway, as I so lost the love.

Sure, some of my old real friends tried to pull me back in the hippie side but every time I say anything about chillies, I start getting this rotting smell up my nose again. Buy this, buy that, we’re better than others and others are better than. . . .
I even have a chilli group on facebook, I started to avoid and when I did drop in, I saw loads of advertisement. No, no, it is just a taste test video naming a certain website a zillion times. . .
Right, and my name is Conny !
Well, first thing I did was toss out the overly pushing their seeds down your throat kind off sellers, then I started to interact a bit again.

At the other hand, I am working my arse off trying to start up a care farm for challenged people, so I don’t have time to interact that much. “De Groeistek” (Eng= place where you can grow) will be a place where we grow heirloom foods, together with our participants giving them the support they need.

When friends got the news where I was working for, I got a load of support, overwhelming and heart warming. Loads of links were shared, and a lot of attention throughout the world. Friends started sending me special chillies, telling me to use the seeds at the farm and make some money from them. Catharina send me loads, Chris Fowler that makes excellent sauce send me a load, Ivor Davies told me he would sponsor the farm with seeds as well. I am starting to feel. . . .

You know, if I could learn to be hard and start promoting on the “I will shove those sees down your throat” kind of way I could really make a buck. I am allowed to put a 150 m3 greenhouse there, I could make more, maybe even. . .
I could make a million too, even with a care farm, if I only start promoting as. . . .

Noo, as I start feeling the love! And, I don’t want to bloody taint it!

Cheers Bart

5 comments:

  1. Good luck with De Groeistek!

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  2. Sending all the love I can muster to make De Groeistek a reality!

    <3

    And don't let the commercial chili industry throw you. There are a lot of good guys here. You just have to dig to sometimes to separate the wheat from the chaff.

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  3. Well, we're still a friendly bunch at the www.chillipeper.nl forum. No commercial crap. I would love to hear some suggestions for very tasty peppers, if they have some heat that would be extra nice. Is your tasty pepper project still ongoing? Or are you consumed by the launch of your Zorgboerderij? Veel succes.

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  4. The farm sounds great! All the best with it Bart

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  5. Thank you !
    My time does get eaten by the care farm yes, but. . .
    Tasting chillies again.
    Noting down now

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